London & remote

Websites built with the same care as the business behind them.

I'm Alex — a WordPress and Shopify developer in London. I work with a small number of clients at a time, building sites that are fast, considered, and genuinely easy to run.

5+
Years
30+
Projects
24h
Reply time
Working across
  • WordPress
  • Shopify
  • WooCommerce
  • Divi

The problem

Most websites are built to exist, not to work.

They look acceptable, they load slowly, and they quietly cost their owners business every single day. The difference is rarely design taste. It's judgement.

Lets talk it through →
01

It looks like it was built years ago

Visitors decide whether to trust you within seconds, long before they read a word.

02

Traffic arrives, enquiries don't

Attention without conversion is a structural problem, not a marketing one.

03

Nobody explains anything clearly

You should always understand what is being built, why, and what it costs.

04

Simple changes take weeks

Small updates should not require raising a ticket and waiting a fortnight.

05

Search results are somebody else's

Technical foundations decide visibility. They belong in the build, not bolted on later.

Capability

Five years of production work across both major platforms.

No juniors, no handoffs, no account layers. You work directly with me — from the first conversation to a site that is genuinely yours.

Close-up of hands typing on a laptop at a wooden desk
HTML open in PhpStorm on a MacBook
Tower Bridge and the London skyline across the Thames
Close-up of SVG markup on a screen

Platforms

  • WordPress
  • Shopify
  • WooCommerce
  • Divi
  • ACF
  • Gravity Forms

Engineering

  • PHP
  • JavaScript
  • Liquid
  • HTML & CSS
  • MySQL
  • Git

Performan

  • Core Web Vitals
  • Technical SEO
  • Structured data
  • Search Console
  • Google Analytics
  • Yoast/Rank Math

Infrastructure

  • DNS & SSL
  • CDN configuration
  • Migrations
  • Backups

Services

Four ways I tend to work

All Services →
WordPress development: hands typing on a laptop and desktop monitor Shopify development: a customer paying by phone at a shop counter Performance and search: an analytics dashboard of page load time and bounce rate Ongoing care: a finished webpage open on a tidy desk

Selected work

A few recent projects

Full portfolio →

Approach

From first conversation to handover

WordPress PHP open in a code editor

One

Conversation

Thirty minutes, no pitch. I ask about the business before the website, and I will tell you honestly if I'm not the right fit.

Two people reviewing a laptop screen together

Two

Proposal

A written scope with a single fixed figure. Everything included is listed. Nothing appears later that wasn't agreed.

Wireframes and sketches marked up on a desk

Three

Build

A staging site from week one, regular written updates, and your feedback shaping each stage rather than arriving at the end.

Component code open in an editor

Four

Handover

Launch, a recorded walkthrough, written documentation, and a training session so the site is genuinely yours.

Questions

Things worth asking

The questions that come up most often before a project starts.

Ask something else →

Enquires

Let’s talk about what you’re building

I reply to everything personally, within one working day. If it isn't a fit I'll tell you, and point you somewhere better.

Client references available on request. Currently taking on a limited number of projects.