Cariad Education
London & remote
I'm Alex — a WordPress and Shopify developer in London. I work with a small number of clients at a time, building sites that are fast, considered, and genuinely easy to run.
The problem
They look acceptable, they load slowly, and they quietly cost their owners business every single day. The difference is rarely design taste. It's judgement.
Lets talk it through →It looks like it was built years ago
Visitors decide whether to trust you within seconds, long before they read a word.
Traffic arrives, enquiries don't
Attention without conversion is a structural problem, not a marketing one.
Nobody explains anything clearly
You should always understand what is being built, why, and what it costs.
Simple changes take weeks
Small updates should not require raising a ticket and waiting a fortnight.
Search results are somebody else's
Technical foundations decide visibility. They belong in the build, not bolted on later.
Capability
No juniors, no handoffs, no account layers. You work directly with me — from the first conversation to a site that is genuinely yours.
Platforms
Engineering
Performan
Infrastructure
Services
Selected work
Cariad Education
Fintro
Pel & Co
Tutor The Nation
Approach
One
Thirty minutes, no pitch. I ask about the business before the website, and I will tell you honestly if I'm not the right fit.
Two
A written scope with a single fixed figure. Everything included is listed. Nothing appears later that wasn't agreed.
Three
A staging site from week one, regular written updates, and your feedback shaping each stage rather than arriving at the end.
Four
Launch, a recorded walkthrough, written documentation, and a training session so the site is genuinely yours.
Questions
The questions that come up most often before a project starts.
Ask something else →Every project is scoped individually, so I don't publish rate cards. After a discovery call you receive a written proposal with a single fixed figure and a clear scope. If the budget doesn't work, I'll say so early rather than stretch the work to fit.
A considered brochure site usually runs four to six weeks. Commerce builds run six to ten, depending on catalogue complexity and integrations. Timelines are agreed before anything starts and I hold to them.
Yes. Most of my clients aren't technical, and that has never been a problem. I explain what's being built and why in plain language, and the handover includes training so you leave confident rather than dependent.
Often, yes — and frequently that's the better answer. I'll review what you have and tell you honestly whether a focused improvement or a full rebuild represents better value.
Anything I built that breaks within the first 14 days is fixed at no cost. Beyond that, most clients move onto an ongoing care arrangement covering hosting, updates, monitoring and priority access.
Shopify if the business is product-led and selling is the primary job. WordPress if content, flexibility or bespoke functionality matter more. We'll work it out properly on the first call.
Enquires
I reply to everything personally, within one working day. If it isn't a fit I'll tell you, and point you somewhere better.
Client references available on request. Currently taking on a limited number of projects.